ADP Salutes the Power of Yellow - Rally November 2, 2012

The Association of Directory Publishers, ADP, (Traverse City, MI) will hold a one-day rally Nov. 2, 2012 at the Sheraton Chicago O’Hare Airport Hotel to launch its Power of Yellow Rally. The free-of-charge rally will begin at 10 a.m. and is scheduled to end at 1 p.m.   Visit http://www.adp.org for more information.

Ron Mintle  CEO of Yellow Magic Incorporated and Partners Committee Chairperson for ADP, would like to honor all Yellow Pages Publishers and partner attendees, and will be there to encourage our Industry and the ADP staff!  

Yellow Magic Proud to Attend the ADP's 2013 Annual Convention & Partners Trade Show

Yellow Magic Incorporated is proud to attend the 2013 Association of Directory Publishers Annual Convention & Partners Trade Show in St. Augustine, Florida, April 29 - May 2, 2013.
Larry Angove, President/CEO of the Association of Directory Publishers (ADP) recently announced the date and location of the Annual Convention & Partners Trade Show, and we would like to share it with all our customers and friends: 

The 2013 Annual Convention and Partners Trade Show of the Association will be held at the Renaissance World Golf Village Resort in St. Augustine, Florida, April 29 – May 2.

Valerie Donn of our HQ staff has done a superb job of extracting concessions from that Resort that will make your arrival and stay both convenient and enjoyable.

The Renaissance World Golf Village Resort enjoys an AAA Four Diamond rating and Valerie has successfully negotiated a room rate of just $169 per night – with no resort fee!

She also negotiated complimentary airport transportation to and from the Jacksonville airport on our peak arrival and departure dates.

The Resort is home to The World Golf Hall of Fame and boasts two on-site championship layouts –the King & Bear and the Slammer & Squire.

There are tons of places to shop and dine within minutes of historic St. Augustine – America’s oldest city – and Valerie has arranged for complimentary shuttles both to St. Augustine and the Atlantic beach.

The Resort is very family-friendly, with the Murray Bros. (as in Bill) Caddyshack Restaurant and the Southeast’s largest 3D IMAX theater.  Add to all this the Spa Laterra and complimentary use of the Health & Fitness Center, and St. Augustine is the place to be in late April.

Mark the dates of your calendar today!  More details to follow!!

For more information, visit the ADP's website at www.adp.org

We hope to see you all there!

The Yellow Magic Team

David Goddard of The Goddard Report Interviews Ron Mintle, CEO of Yellow Magic

May 2012


Yellow Magic CEO Ron Mintle recently shared his thoughts on the success of directory publishers with Dave Goddard at The Goddard Report, in the article "Mintle Sees Success in Blended Approach to Local Search as Print and Digital Collide."

"If you’re just print, you’re probably singing the blues, losing money and blaming print and the economy," Mintle said. "And, if you’re digital? Most aren’t doing well because they are competing in a space that is not brand conscious because users and advertisers are fickle on digital. And, who’s successful? People who don’t say ‘I am digital or I am print.’ It is people who say ‘I’m going to serve the buyer and the seller.'"

The Goddard Report (formerly Yellow Pages & Directory Report) has been the leading independent source of timely news and objective analysis on the yellow pages industry for more than 25 years, delivering breaking stories about key mergers & acquisitions; expansion efforts and new releases; financial results at top companies; new sales contracts; and management changes.

For more of Mintle's insights on the industry, visit The Goddard Report website.

What Our Customers Are Saying

There is no doubt that Yellow Magic has had the opportunity to work with some of the finest directory publishers and production staffs across the globe.  "What Others Say About You" has always been important feedback for our executive team because it not only offers direction on how to continue to improve your product, service and customer service, it is also a very powerful morale-lifter for the entire company when "What They Say" is genuine, kind and complimentary.

We've just posted a few comments from some of our publishers that have been using Yellow Magic Directory Publishing software, on our home page.  YellowMagic

The comments add a variety of perspectives over many years of usage.

We really appreciate any and all feedback we get from our users, for we are indeed, partners in our mutual success.

Yellow Magic Announces Local Search Association Sustainability Report Mobile App Ready for Apple & Android

Yellow Magic is Proud to Sponsor the Mobile Apple and Android App for the Local Search Association Sustainability Report.

The app uses Yellow Magic's YelloTouchTechnology that enables users to view a digital version of printed materials such as the print directories. The pages can either be viewed online or downloaded to the mobile device and thereafter no Internet connection or data usage is required to view the publication. And moreover, pages can be updated at any time to continue selling into the directory and to keep it current.

To use the apps:

First, if you have an iPhone, iPad, or iPod Touch, search for LSA Report on the Apple App Store and install the app. If you have an Android phone or tablet, search for LSA Report on the Android Market (Google Play) and install the app.

 When you first run the app you will be given a quick-reference help screen and you can always go to Help to see detailed instructions, but here is a quick summary of what you can do.

You will have the choice to use the app online or to just download all of the content to your device. 

On Apple devices, single-touch a page to access the controls including the Table of Contents, Thumbnails, Search, Bookmarks and Help.  On Android devices, use the menu button.

Touch a Thumbnail to go to that page. 

On Apple devices, double-touch (double-tap or use two fingers) to zoom. When in the Zoom mode, all URLs, e-mail addresses and phone numbers are hot.   It is only in Zoom mode that you can access the hot links on Apple devices.  

Use a two-finger "pinch" to zoom in and out.

If you are on a phone (not a tablet) touch a telephone number to dial.

 And if you would like to see where, when, and how much the LSA Sustainability Report apps have been used, go here:

http://www.yellowmobimagic.com/yellostats/ytpublisherbooks.php?userkey=098rjre8erjurfy3eu47wgt6uhrhet4

Enjoy!

Yellow Magic Joins Local Search Association Conference

The Local Search Association is about to kick-off their annual Conference this weekend in partnership with BIA/Kelsey, located in beautiful Boca Raton, Florida where the Yellow Magic Team will be meeting and greeting the most powerful local search executives on the planet.

We wish everyone attending the LSA Convention much success and are proud to be sponsoring Strategic Exchange Sessions with new partner DevHub/EVO Media Group and look forward to visiting with other Directory Publishers in the Cabana area, poolside.

Yellow Magic is happy to meet with any attendee that would like to join us, Sunday or Monday, April 22nd and 23rd, daily from 9am-5pm.

(Remember you can enter to win the new Amazon Kindle Fire when you visit us for a demo of any product at Cabana #17).  The drawing is in honor of the fact that we are introducing a new eReader Directory Publishing format, YelloReader for Kindle and Nook eReaders - one of the fastest growing mobile device categories of all time!

We will be located next to another DevHub/EVO Media Group partner named Boxx, and looking forward to sharing our new total web presence solutions and digital publishing products at the event.

Thank you again to the LSA staff for creating such an exciting venue for our Local Search Industry.  BRAVO!

Yellow Magic Visits Cable & Wireless in Guernsey

Yellow Magic's Tech Support Manager, Kelli Johnson flew in to Guernsey last week to assist the Cable and Wireless Company with Directory Publishing, Pagination and Production support training on their Yellow Magic system.

She has since sent the Yellow Magic home team a few really interesting photo shots, including photos of  Telephone Book archives, visibly starting out in the year 1905, complete with unique display ads.

Thanks for Sharing Kelli and Cable & Wireless Team!  Enjoy everyone!

Yellow Magic Announces Kindle Fire Winner at 2012 Annual Convention & Partners Trade Show, LeAnn Robinson, Manager, KPG Media Group, KPC Phone Books

Yellow Magic held a special drawing at the Association of Directory Publishers ADP Convention for a Amazon Kindle Fire a few weeks ago, as part of its debut of new eReader directory publishing technology YelloReader and ADP member, LeAnn Robinson, Manager at KPCMedia Group from Indiana won! 

 “I was so happy to attend the ADP this year, I really needed a boost and I had a lot of questions I needed answered,” said Ms. Robinson.  “Every speaker was interesting to me, but at one point I was able to go back into the trade show area and meet with Yellow Magic’s Director of Program Development, Sam Pretorius and Business Development Manager for DevHub/EvoMedia Group, Matt Wilson, and had them explain to me the techy-side of how their digital publishing programs actually work,” commented Robinson. “They were great and much more helpful than just hearing sales or marketing perspectives, and even though I sat down with Yellow Magic several different days to learn, I did not enter to win the Kindle Fire until Paul Duffy, Sales Manager of Yellow Magic encouraged me to enter on the last day,” she continued.

“I do not consider myself lucky so I did not really think about winning, but I won!  Not only that, but the ADP Convention had a series of prizes to give away in another drawing based upon a card you fill out and get stamped for meeting with someone at the trade show booths.” Robinson continues, “Although I filled it out, I forgot to put my name on it!  I went to the ADP Convention coordinator later after I realized I forgot to add my name and asked if they had found a card without a name on it.”  They did find it, and added my name on the card.  A little later I heard my name called out not only as the winner of Yellow Magic’s Kindle Fire drawing, but also, I had won $100 from the ADP,” exclaimed Ms. Robinson.

“That day was very lucky for me. I had always wanted a tablet, or Kindle or iPad, but I was not sure which one to choose,” she said.  “The Kindle Fire is great and I have already downloaded a book based upon a suggestion to me from a member of the ADP, regarding Boundaries at work and life, and achieving success – I also downloaded a game,” she added.

LeAnn summed up her great experience at the ADP Strategic Session Meetings with Yellow Magic’s team the and Convention and Trade show at ADP with this final comment:  “I was really glad I went to the ADP Convention because I got the boost I needed - a boost of energy!” 

"We look forward to our second drawing for the Kindle Fire at the Local Search Association Conference in Boca Raton, Florida," added Ron Mintle, CEO, Yellow Magic Incorporated.

ADP Association of Directory Publishers 2012 Convention & Trade Show

The Yellow Magic Executive Team has been at the ADP 2012 Convention and Trade Show since the kickoff date, March 20, 2012 in Frisco, TX, which is featuring some of the most knowledgeable speakers in the Local Search Publishing Industry.  It has also been a special pleasure for Yellow Magic to introduce EVO Media Group - DevHub's Matt Wilson at the Convention as our partner for offering a complete web presence product.  Below are a few photos shared with us by Yellow Magic's Sam Pretorius, Director of Program Development.

Paul Duffy, Sales Manager at left at the Strategic Session Booth for Yellow Magic

ADP General Session Room

Ron Mintle, CEO Yellow Magic, meeting at ADP booth.

Also, best wishes from Yellow Magic to all the Publishers for their earned accolades during the formal Gold Book Awards Dinner and Ceremony tonight!

Download Your ADP 2012 Convention App

Yellow Magic is Proud to Sponsor the Apple and Android Apps for the 2012 ADP Convention & Partners Trade Show.

The app uses Yellow Magic's YelloTouch Technology that enables users to view a digital version of printed materials such as the print directories. The pages can either be viewed online, downloaded to the mobile device and thereafter no Internet connection or data usage is required to view the publication. And moreover, pages can be updated at any time to continue selling into the directory and to keep it current.

Association of  Directory Publishers
Mobile App on Android and Apple

 

To use the apps:

First, if you have an iPhone, iPad, or iPod Touch, search for ADP 2012 on the Apple App Store and install the app. If you have an Android phone or tablet, search for ADP 2012 on the Market and install the app.

When you first run the app you will be given a quick-reference help screen and you can always go to Help to see detailed instructions, but here is a quick summary of what you can do.

You will have the choice to use the app online or to just download all of the content to your device. 

On Apple devices, single-touch a page to access the controls including the Table of Contents, Thumbnails, Search, Bookmarks and Help.  On Android devices, use the menu button.

Touch a Thumbnail to go to that page. 

On Apple devices, double-touch to zoom. When in the Zoom mode, all URLs, e-mail addresses and phone numbers are hot.   It is only in Zoom mode that you can access the hot links on Apple devices.  

Use a two-finger "pinch" to zoom in and out.

If you are on a phone (not a tablet) touch a telephone number to dial.

In the List of Attendees, touch their phone number to call them, touch their e-mail to e-mail them, and touch the company name to go to the company’s web site.

If you see a booth number, touch it to see the booth layout map, and if you see a Company Description button, touch it to go to the Exhibitor Guide page that has their description.

In the List of Exhibitors, touch the exhibitor’s name to go to the page that has their description.

In Exhibitor Description pages, touch the exhibitor’s logo to go to their web site, or touch their e-mail address, URL, or telephone number.

If you want to “Like” a presentation in the agenda or if you would like to Tweet about it, we have provided links for these subjects on the agenda pages.

And to learn more about our sponsors, just touch a sponsor’s logo. 

And if you would like to see where, when, and how much the ADP Apple app has been used, go here:

http://yellowmobimagic.com/yellostats/ytpublishers.php?device=&userkey=945kej98734he76regwu67523r&book=ADP%202012

And to see the Android map, go here:

http://yellowmobimagic.com/yellostats/ytpublishers.php?device=Android&userkey=945kej98734he76regwu67523r&book=ADP%202012

Enjoy!

Yellow Magic Incorporated and DevHub/EVO Media Group Announce Partnership to Market Award-Winning Web Presence Solutions Platform for Directory Publishers and SME’s

New turn-key web presence platform allows Yellow Pages Publishers to offer SME customers centrally managed websites, Facebook pages, mobile sites and more.

Murrieta, CA  March 6, 2012 – Yellow Magic Incorporated global supplier of software solutions for the LocalSearch and Directory Publishing Industry, launches a new partnership with DevHub/EVOMedia Group award-winning builders of a website creation platform, to jointly introduce and integrate a complete turn-key web presence management system. The partnership enables Directory Publishers to rapidly deploy new social, local, and mobile products bringing instant value to their service offerings.

“Yellow Pages publishers have consistently been leaders contributing to local business’ success by connecting businesses with customers using printed telephone directories,” said Ron Mintle, CEO of Yellow Magic Incorporated.  “Directory Publishers also continue to provide local search   content on the Internet.  Over the last few years it has become inevitable that all local small to medium sized businesses need websites and a web presence in the social media arena in addition to print advertising.”  Matt Wilson, Director of White Label Opportunities for DevHub commented, “It is estimated that more than 60% of US businesses alone do not have a website, let alone a comprehensive centrally managed web presence.”  “One of the biggest stumbling blocks to delivering web and social media services to millions of smaller businesses has been the ability to manage and produce thousands of sites, while providing a consistent, ubiquitous web presence that is easily updated, adapted, improved and self-managed by both the publisher and business owner,”  said Mintle.

Yellow Magic chose to sync up their efforts and their Yellow Magic Business System with a solution from DevHub, backed by the EVO Media Group, based in Seattle, WA and Silicon Valley, CA.  “DevHub is proven at scale, built to manage a large client base and is friendly with our clients existing systems. It’s a very capable site creation platform and web presence solution that answers a Directory Publishers’ need to bring additional value to their existing service offerings by bundling in a suite of proven web products.”

“With DevHub, Publishers, and their SME customers, can easily manage brand, messaging and business details across the web on almost any screen, network or platform, from a custom mobile site to the business details on a Google Places page, and they can do it all from a single elegant interface. Sites can be up in about five minutes and can include several variables such as video, photos, logos, maps, social sharing and more,” replied Wilson.

“This makes it easy for our Yellow Magic publishers to not only offer print, Internet and mobile products and listings, but also a complete website for every one of their customers with an array of social and sharing features,” said Sam Pretorius, Director of Program Development for Yellow Magic Incorporated.  “Publishers can monitor results of their customers, and customers can monetize, manage and edit their sites for further success,” Pretorius stated. 

DevHub and Yellow Magic promote the turn-key program to publishers allowing flexibility and control to fit the product into the Publishers’ advertising business model.

“No other company we reviewed offered this much ease of production with instant web presence, along with other critical local, mobile and social visibility features. We feel strongly that to compete in today’s marketplace, SME’s need both print and web presence to succeed,” added Mintle.

About Yellow Magic Incorporated
Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 175 publishers for directory production for 54 countries in 23 languages. Supported publishing formats include Print and Electronic (Internet, CD-ROM, and Mobile) directories as well as apps.

The Yellow Magic solution consists of the base Yellow Magic Business Management and Publishing System and additional ancillary programs to add functionality as required for different publisher's needs and the size of the publisher.  The base Yellow Magic system includes modules for Lead Generation, Sales Management, Sales Reporting, Sales Tracking, Commission Calculations, Workflow Control (Sales Assignments, Display Ad, In-column Ads, and Proof Tracking), Contract Entry, Proof Generation, Document Imaging for the Paperless Office, Quality Control, Database Maintenance, Billing, Accounts Receivable, General Ledger information for your Accounting Program, Free Listings Entry and Maintenance, Management Reports, Import/Export of Data, Directory Specifications, Composition, Typesetting, Pagination, Index Generation, and a lot more.  For more information, please visit http://www.yellowmagic.com.

About DevHub/Evo Media Group
The EVO Media Group is a venture-backed company that is dually headquartered in Silicon Valley and Seattle. Founded in October 2007, EVO's flagship website creation platform, http://www.DevHub.com, is now available as a privately labeled platform. DevHub is your place to create websites on the Web with no hosting hassle, guided site-editing, money-making tools and online brand builder.  In addition to its editing tools, DevHub's drag-and-drop modules pull in content, video, products, ads, and more from various top-tier partners around the Web. You have the power to do it, and we provide you with a guided site editor to make it happen.  EVO's platforms employ the newest Internet technologies and are built for scale from the ground up.  It is one of the pioneers in applying gaming mechanics to previously mundane and daunting platforms via a process known as "gamification".  The result is a lower barrier to entry, users being incentivized to complete tasks on time, and a sense of fun.

Local Search Solutions Provider Yellow Magic Incorporated Launches New Website

Facing a new year always leads us to reflect on what improvements we can make, and to ponder on our plans for the future.  We are excited to enter 2012 together with you as we consider how the Yellow Pages industry is changing, and the new opportunities that it brings.

We, as Yellow Pages professionals, need to remind ourselves, and the public, that the Yellow Pages is the Original Local Search, and that Yellow Pages publishers always have had the most current, most accurate, and most relevant content.  The only difference now is that we have a lot of new media opportunities to better do our job of connecting buyers to sellers.

In order to be able to connect any buyer to the right seller at any time, under any circumstance, you need to have the tools to have your content found regardless of the media platform.  Whether it is on the Internet, from a mobile device, or when using a printed directory, your users should know they can turn to you for local search results.  And that is what the Yellow Magic solutions facilitate.  We are a single-supplier source for publishing on all platforms, and our new web site should provide information about our products and services to help prepare for your digital future.

Have a look by visiting our new site at www.YellowMagic.com 

Sincerely,
Ron Mintle
CEO
Yellow Magic Incorporated

World Population 7 Billion; Mobile Phone Subscribers 5.9 Million

This just in from CNET news!

Let YelloTouch turn your Directories into Android and Apple Mobile Directories.

Find out more from the Yellow Magic Team.

CNETNews CNET News 

World population: 7 billion. Mobile phone subscribers: 5.9 billion.
http://news.cnet.com/8301-1023_3-57352095-93/2011-ends-with-almost-6-billion-mobile-phone-subscriptions/

Thanks CNET!

Yellow Magic Capitalizes on Growth of Kindle, Nook

Contributed by: Stephanie Hobbs
Local Search Insider, December 22, 2011

Outstanding products always shine during the holiday season. This year,Amazon’s Kindle is standing out from the crowd.

Amazon is selling Kindles at an unbelievable rate of more than 1 million per week– and demand is only increasing. At its current rate, the Kindle family is outpacing the iPad’s post-launch sales.

The newest addition to the Kindle clan is the Kindle Fire, which remains the No. 1 bestselling and most gifted product across the millions of items available onAmazon.com.

Yellow Magic presaged the growth of digital platforms early on. Recently, the company launched a version of its YelloReader application that transforms white and Yellow Pages directories into eBooks for Kindle. Additionally, Yellow Magic also recently launched a version for Barnes & Noble’s e-book reader.

Millions of Kindle and Nook users now have access to Yellow Pages in the print-like format they’ve known for years. To find out more about how to navigate Yellow Pages from your eReader, check out these Kindle YelloReader and Nook YelloReader demonstrations on YouTube.

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Thank you Stephanie Hobbs, Local Search Insider, for your article!

http://www.localsearchinsider.org/yellow-magic-capitalizes-on-the-growth-of-kindle-nook/archives/

Happy New Year to all our Directory Publishers!

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Yellow Magic Incorporated

Yellow Magic Incorporated is a global supplier of digital directory publishing software and solutions for Yellow Pages Directory Publishers and Local Search Industry. Our software and directory pagination software has been licensed to more than 170 publishers for directory production for 53 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.The suite includes Mobile Yellow Pages Sales Management, real-time Sales Force Automation,  Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. Mobile Directory publishing, Internet Directory Publishing, iPad, iPhone, Android Directory Publishing, eReader Directory Publishing for the Nook and Kindle.