Yellow Magic CEO Ron Mintle recently shared his thoughts on the success of directory publishers with Dave Goddard at The Goddard Report, in the article "Mintle Sees Success in Blended Approach to Local Search as Print and Digital Collide."
"If you’re just print, you’re probably singing the blues, losing money and blaming print and the economy," Mintle said. "And, if you’re digital? Most aren’t doing well because they are competing in a space that is not brand conscious because users and advertisers are fickle on digital. And, who’s successful? People who don’t say ‘I am digital or I am print.’ It is people who say ‘I’m going to serve the buyer and the seller.'"
The Goddard Report (formerly Yellow Pages & Directory Report) has been the leading independent source of timely news and objective analysis on the yellow pages industry for more than 25 years, delivering breaking stories about key mergers & acquisitions; expansion efforts and new releases; financial results at top companies; new sales contracts; and management changes.
For more of Mintle's insights on the industry, visit The Goddard Report website.
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