As you may know, the Association of Directory Publishers (ADP) has launched a comprehensive multi-media campaign called The Power of Yellow that provides a series of clear, compelling, and consistent, fact-based ad messages designed to destroy the myth that "no one uses the Yellow Pages" and to shatter the misperception that "everyone is online".
For the future of our industry and the prosperity of our companies, we need to band together and help to make the world understand that the Yellow Pages, both in print and digital, is still the leader in connecting buyers with sellers. We need to show the world that the Yellow Pages is not a relic of the past, but rather a strong, time-proven, and ever evolving multimedia, directional source, and is the fuel that drives business forward worldwide.
Yellow Magic strongly supports this effort and is helping supply publishers and their sales staff with the tools to effectively respond to this misconception and to be able to prove that the Yellow Pages, the original local search engine, is stronger than ever with call rates up by 18% and 7.4 billion users last year alone, of which 85% made a purchase. The industry has evolved to supply the best quality information for all digital platforms as well as in print, with 100% recyclable paper, to continue the strong tradition of being the premier source of current, relevant, and complete "where to buy" information.
Please visit our web site http://www.yellowmagic.com/Power_of_Yellow/ as well as ADP's web site http://www.adp.org/ to learn the facts and to arm your sales reps with the facts they need.
Thanks for your time and your support of our great industry.
Ron Mintle
Ronald Gale Mintle
Yellow Magic Incorporated
41571 Date Street
Murrieta, CA 92562 USA
+1 951-506-4005 ext. 101
www.YellowMagic.com
www.yellowmagicblog.blogspot.com
http://twitter.com/yellowmagicinc
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