Increased Distribution for Pennies

A couple of weeks ago Yellow Magic launched a YelloTouch Apple app for the du Yellow Pages headquartered in Dubai.   Within a few days they were getting hundreds of downloads a day and they are getting good usage too.  They have had to date 1,707 downloads and 2,432 launches of the app.  That means that the directory has been used at least 2,432 times in the last couple of weeks (we don’t  know every time it was used, only how many times the app was opened, for one can leave the app open for days and use the directory many times).    This means that in this short amount of time, the book was used 1.42 times on average.    That is very hard to determine at times for a about a printed book.

Here are some maps of where the books are being used.

Europe, Asia, Africa and the Middle East

Middle East

The United Arab Emirates (UAE)

Dubai

Look at the results that can be achieved in just a couple of weeks!

When you look at this map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.  This  usage information also shows that the directory is being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory.

Here are some other things to consider.  Publishers print and distribute books often without knowing how much they will be used.  They have probably even delivered some to people who do not want them.  But if someone goes to the trouble to download the book, that means that they want it and intend to use it.  In other words, unlike an unused printed book, it is not a waste of your money.

With YelloTouch directories, one not only knows that they were used, but where and how many times they were used!

And as you know, the value of a directory (and thus the ad prices) is a function of how much it is used.  Not only can you see and prove usage, but you can also tell a good PR story about how you are helping the environment by distributing electronic books.