Increased Distribution for Pennies

A couple of weeks ago Yellow Magic launched a YelloTouch Apple app for the du Yellow Pages headquartered in Dubai.   Within a few days they were getting hundreds of downloads a day and they are getting good usage too.  They have had to date 1,707 downloads and 2,432 launches of the app.  That means that the directory has been used at least 2,432 times in the last couple of weeks (we don’t  know every time it was used, only how many times the app was opened, for one can leave the app open for days and use the directory many times).    This means that in this short amount of time, the book was used 1.42 times on average.    That is very hard to determine at times for a about a printed book.

Here are some maps of where the books are being used.

Europe, Asia, Africa and the Middle East

Middle East

The United Arab Emirates (UAE)

Dubai

Look at the results that can be achieved in just a couple of weeks!

When you look at this map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.  This  usage information also shows that the directory is being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory.

Here are some other things to consider.  Publishers print and distribute books often without knowing how much they will be used.  They have probably even delivered some to people who do not want them.  But if someone goes to the trouble to download the book, that means that they want it and intend to use it.  In other words, unlike an unused printed book, it is not a waste of your money.

With YelloTouch directories, one not only knows that they were used, but where and how many times they were used!

And as you know, the value of a directory (and thus the ad prices) is a function of how much it is used.  Not only can you see and prove usage, but you can also tell a good PR story about how you are helping the environment by distributing electronic books.

UAE Telephone Directory, du Yellow Pages, Receives Thousands of Downloads After Publishing New Mobile Directory App using YelloTouch Technology on the Apple Platform

United Arab Emirates’ Yellow Pages Telephone Directory, the “du Yellow Pages,” Receives Thousands of Downloads for New Apple Mobile App Directory 

Murrieta, CA. (June 22, 2010)  du Yellow Pages headquartered in Dubai and serving the United Arab Emirates, published their telephone directory,the “du Yellow Pages” on the Apple platform using Yellow Magic Incorporated’s YelloTouch Technology, which replicates the printed directory with touch page-turning and several robust search and viewing features.

Ron Mintle, President of Yellow Magic Incorporated pointed out, “Du has a very large and extensive yellow pages directory of business listings and display ads serving the United Arab Emirates.  Creating an exact replica of the printed book with the added convenience of touch page-turning, search, zoom and many other features on an Apple device, has proven to be of great interest in the UAE.  Within just a few days after its release, the app was downloaded and used over 2,000 times.” 

Sam Pretorius, Director of Program Development commented that “When you look at the map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.”

“Offering a wide-area print directory coupled with adding mobile access to the directory, available on the top mobile platforms in the world, opens the door for increased use of the directory as well as reaching more users affordably, which are factors that will definitely benefit the businesses listed within the du Yellow Pages directory”, commented Mr. Mintle.

The mobile application, which uses YelloTouch technology to create the exact look-and-feel of the printed directory, adds several features that assist mobile users such as touch and tap functionality for ease of searching and zooming in the ads and listings, with touch to call, touch and tap to send emails or to visit websites, mapping features and more.“The usage information shows that the directory is also being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory,” said Pretorius.

About Yellow Magic Incorporated Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 53 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.
The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. For more information, please visit http://www.yellowmagic.com

About du Yellow PagesWelcome to our world. We are here to connect, inspire and reward.du is UAE's integrated telecommunications service provider with a fresh approach. At du, our promise is to enable better experiences for our customers. This is fulfilled by our mission to employ the best talent and deliver excellence.  At du, we aspire to be confident, honest, surprising and friendly. These four simple but dynamic values will help us to develop strong relationships with our customers and advance the telecommunications industry in the UAE. To know more about du, please visit our website, http://www.du.ae