Save Time, Save Money, and Save Trees

You may have received an e-mail from Grace titled “Save Time, Save Money, and Save Trees”. As some of you know, Yellow Magic has been in the process of implementing totally paperless business processes for yellow pages publishers.

It started out with our Document Imaging feature where all contracts, verifications, confirmations, copy sheets, proofs, customer correspondence, invoices, late letters, customer service notes, marketing material, and more could be created, e-mailed, and/or maintained electronically so that paper did not have to flow around the office. Many Yellow Magic users are already using this.

Last year when we introduced Mobile SalesMagic, we went a step further by distributing sales leads to sales reps on their mobile phones and allowing them to report sales call results electronically, thereby eliminating the time-consuming sales call reports. Now, at the upcoming ADP and YPA conventions we will be showing the last two pieces of the puzzle that will complete our quest to offer totally paperless yellow pages business processes.

The first piece is what we call ProofMagic. ProofMagic allows publishers to post their proofs (yellow page listings, white page listings, display ads, white page banners, internet banners, etc.) to a web site and the advertiser receives an e-mail with a link where they can approve (or not) these proofs.

And the grand finale is the ability to write contracts without paper! If you want to learn how this works, plan to come by our booth at ADP or schedule a Strategic Exchange Session at YPA.