ADP Association of Directory Publishers 2012 Convention & Trade Show

The Yellow Magic Executive Team has been at the ADP 2012 Convention and Trade Show since the kickoff date, March 20, 2012 in Frisco, TX, which is featuring some of the most knowledgeable speakers in the Local Search Publishing Industry.  It has also been a special pleasure for Yellow Magic to introduce EVO Media Group - DevHub's Matt Wilson at the Convention as our partner for offering a complete web presence product.  Below are a few photos shared with us by Yellow Magic's Sam Pretorius, Director of Program Development.

Paul Duffy, Sales Manager at left at the Strategic Session Booth for Yellow Magic

ADP General Session Room

Ron Mintle, CEO Yellow Magic, meeting at ADP booth.

Also, best wishes from Yellow Magic to all the Publishers for their earned accolades during the formal Gold Book Awards Dinner and Ceremony tonight!

Download Your ADP 2012 Convention App

Yellow Magic is Proud to Sponsor the Apple and Android Apps for the 2012 ADP Convention & Partners Trade Show.

The app uses Yellow Magic's YelloTouch Technology that enables users to view a digital version of printed materials such as the print directories. The pages can either be viewed online, downloaded to the mobile device and thereafter no Internet connection or data usage is required to view the publication. And moreover, pages can be updated at any time to continue selling into the directory and to keep it current.

Association of  Directory Publishers
Mobile App on Android and Apple

 

To use the apps:

First, if you have an iPhone, iPad, or iPod Touch, search for ADP 2012 on the Apple App Store and install the app. If you have an Android phone or tablet, search for ADP 2012 on the Market and install the app.

When you first run the app you will be given a quick-reference help screen and you can always go to Help to see detailed instructions, but here is a quick summary of what you can do.

You will have the choice to use the app online or to just download all of the content to your device. 

On Apple devices, single-touch a page to access the controls including the Table of Contents, Thumbnails, Search, Bookmarks and Help.  On Android devices, use the menu button.

Touch a Thumbnail to go to that page. 

On Apple devices, double-touch to zoom. When in the Zoom mode, all URLs, e-mail addresses and phone numbers are hot.   It is only in Zoom mode that you can access the hot links on Apple devices.  

Use a two-finger "pinch" to zoom in and out.

If you are on a phone (not a tablet) touch a telephone number to dial.

In the List of Attendees, touch their phone number to call them, touch their e-mail to e-mail them, and touch the company name to go to the company’s web site.

If you see a booth number, touch it to see the booth layout map, and if you see a Company Description button, touch it to go to the Exhibitor Guide page that has their description.

In the List of Exhibitors, touch the exhibitor’s name to go to the page that has their description.

In Exhibitor Description pages, touch the exhibitor’s logo to go to their web site, or touch their e-mail address, URL, or telephone number.

If you want to “Like” a presentation in the agenda or if you would like to Tweet about it, we have provided links for these subjects on the agenda pages.

And to learn more about our sponsors, just touch a sponsor’s logo. 

And if you would like to see where, when, and how much the ADP Apple app has been used, go here:

http://yellowmobimagic.com/yellostats/ytpublishers.php?device=&userkey=945kej98734he76regwu67523r&book=ADP%202012

And to see the Android map, go here:

http://yellowmobimagic.com/yellostats/ytpublishers.php?device=Android&userkey=945kej98734he76regwu67523r&book=ADP%202012

Enjoy!

Yellow Magic Incorporated and DevHub/EVO Media Group Announce Partnership to Market Award-Winning Web Presence Solutions Platform for Directory Publishers and SME’s

New turn-key web presence platform allows Yellow Pages Publishers to offer SME customers centrally managed websites, Facebook pages, mobile sites and more.

Murrieta, CA  March 6, 2012 – Yellow Magic Incorporated global supplier of software solutions for the LocalSearch and Directory Publishing Industry, launches a new partnership with DevHub/EVOMedia Group award-winning builders of a website creation platform, to jointly introduce and integrate a complete turn-key web presence management system. The partnership enables Directory Publishers to rapidly deploy new social, local, and mobile products bringing instant value to their service offerings.

“Yellow Pages publishers have consistently been leaders contributing to local business’ success by connecting businesses with customers using printed telephone directories,” said Ron Mintle, CEO of Yellow Magic Incorporated.  “Directory Publishers also continue to provide local search   content on the Internet.  Over the last few years it has become inevitable that all local small to medium sized businesses need websites and a web presence in the social media arena in addition to print advertising.”  Matt Wilson, Director of White Label Opportunities for DevHub commented, “It is estimated that more than 60% of US businesses alone do not have a website, let alone a comprehensive centrally managed web presence.”  “One of the biggest stumbling blocks to delivering web and social media services to millions of smaller businesses has been the ability to manage and produce thousands of sites, while providing a consistent, ubiquitous web presence that is easily updated, adapted, improved and self-managed by both the publisher and business owner,”  said Mintle.

Yellow Magic chose to sync up their efforts and their Yellow Magic Business System with a solution from DevHub, backed by the EVO Media Group, based in Seattle, WA and Silicon Valley, CA.  “DevHub is proven at scale, built to manage a large client base and is friendly with our clients existing systems. It’s a very capable site creation platform and web presence solution that answers a Directory Publishers’ need to bring additional value to their existing service offerings by bundling in a suite of proven web products.”

“With DevHub, Publishers, and their SME customers, can easily manage brand, messaging and business details across the web on almost any screen, network or platform, from a custom mobile site to the business details on a Google Places page, and they can do it all from a single elegant interface. Sites can be up in about five minutes and can include several variables such as video, photos, logos, maps, social sharing and more,” replied Wilson.

“This makes it easy for our Yellow Magic publishers to not only offer print, Internet and mobile products and listings, but also a complete website for every one of their customers with an array of social and sharing features,” said Sam Pretorius, Director of Program Development for Yellow Magic Incorporated.  “Publishers can monitor results of their customers, and customers can monetize, manage and edit their sites for further success,” Pretorius stated. 

DevHub and Yellow Magic promote the turn-key program to publishers allowing flexibility and control to fit the product into the Publishers’ advertising business model.

“No other company we reviewed offered this much ease of production with instant web presence, along with other critical local, mobile and social visibility features. We feel strongly that to compete in today’s marketplace, SME’s need both print and web presence to succeed,” added Mintle.

About Yellow Magic Incorporated
Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 175 publishers for directory production for 54 countries in 23 languages. Supported publishing formats include Print and Electronic (Internet, CD-ROM, and Mobile) directories as well as apps.

The Yellow Magic solution consists of the base Yellow Magic Business Management and Publishing System and additional ancillary programs to add functionality as required for different publisher's needs and the size of the publisher.  The base Yellow Magic system includes modules for Lead Generation, Sales Management, Sales Reporting, Sales Tracking, Commission Calculations, Workflow Control (Sales Assignments, Display Ad, In-column Ads, and Proof Tracking), Contract Entry, Proof Generation, Document Imaging for the Paperless Office, Quality Control, Database Maintenance, Billing, Accounts Receivable, General Ledger information for your Accounting Program, Free Listings Entry and Maintenance, Management Reports, Import/Export of Data, Directory Specifications, Composition, Typesetting, Pagination, Index Generation, and a lot more.  For more information, please visit http://www.yellowmagic.com.

About DevHub/Evo Media Group
The EVO Media Group is a venture-backed company that is dually headquartered in Silicon Valley and Seattle. Founded in October 2007, EVO's flagship website creation platform, http://www.DevHub.com, is now available as a privately labeled platform. DevHub is your place to create websites on the Web with no hosting hassle, guided site-editing, money-making tools and online brand builder.  In addition to its editing tools, DevHub's drag-and-drop modules pull in content, video, products, ads, and more from various top-tier partners around the Web. You have the power to do it, and we provide you with a guided site editor to make it happen.  EVO's platforms employ the newest Internet technologies and are built for scale from the ground up.  It is one of the pioneers in applying gaming mechanics to previously mundane and daunting platforms via a process known as "gamification".  The result is a lower barrier to entry, users being incentivized to complete tasks on time, and a sense of fun.