As you probably know, YelloTouch mobile applications deliver the rich content of the printed pages and the strong search capabilities of an IYP site, but now with the YelloTouch Editor, you can not only add rich content like links, maps, buttons, audio, video, menus, coupons, tab pages, splash pages, sponsored searches, and more, but you can continue to sell these features all year round.
Besides being able to generate new revenue, the Editor provides the ability to edit and update almost anything in the directory. This means that you can edit listings, update telephone numbers, e-mail addresses, web sites, and even replace whole ads. You can sell seasonal ads, tab pages and splash pages that only appear for any duration of time.
User’s directories are automatically updated without any action required so every time they use the directory the content is refreshed. And moreover, the publisher knows where and when the directory was used.
Go to http://www.yellowmagic.com/YTEditor.html to learn more about this new technology.