Thursday, October 29, 2015
How Time Goes By - Trust Experience
31 years! This month, Yellow Magic is 31 years old! And before we changed our name to Yellow Magic, we had been in business for about 10 years. That amounts to over 40 years of experience.
And for those of you who would like to learn more about us, here is a link to see a video.
Introduction to Yellow Magic Incorporated
Local Search, Reputation Management, Review Notifications, Sales Force Automation, Mobile Apps. We are indeed the one-stop source for companies that sell advertising, online or in print.
Wednesday, October 22, 2014
YelloTouch Directories
Your complete directory can be published and distributed on an iPad or Android tablet for very little cost.
- Increase Distribution for a Fraction of the Cost of Printing and Distributing a Directory
- Sell year-round and Keep the Content Current
- Offer a "Green" Alternative to Paper
- Track Usage
Only with YelloTouch can a user see all of the listings and ads of a page or a page spread all at the same time and without clicking back-and-forth to see details. And once a YelloTouch directory has been installed and downloaded, no Internet connection is required unless the user wants to go an advertiser's website.
Download and install a demo directory and see how easy it is to use a look-and-feel mobile directory. YelloTouch directories deliver the rich content of the printed book with the search capabilities of a web. Maintain your corporate identity and the recognized look of your directory.
And to see how you can track the usage, take a look at the Belize directory; Zoom in on Belize city to see the usage detail.
http://yellowmobimagic.com/yellostats/ytpublishers.php?device=&book=Belize&userkey=786tyjue5ujhogfd3tiyufte5gter5&dates=2014-04-01
And with the YelloTouch Editor you can continue to add and update content and create new revenue.
http://www.yellowmagic.com/YTEditor.html
But the most important aspect of YelloTouch is not the unique technology, it is how the technology can increase distribution and create another profit center.
Go to http://www.yellowmagic.com/publications/requestpub.asp?token=9999915102214 to learn how.
For more information, please visit www.YelloTouch.com, www.YellowMagic.com, and visit our blog at http://www.yellowmagicblog.blogspot.com/.
Sincerely,
Ron Mintle
- Increase Distribution for a Fraction of the Cost of Printing and Distributing a Directory
- Sell year-round and Keep the Content Current
- Offer a "Green" Alternative to Paper
- Track Usage
Only with YelloTouch can a user see all of the listings and ads of a page or a page spread all at the same time and without clicking back-and-forth to see details. And once a YelloTouch directory has been installed and downloaded, no Internet connection is required unless the user wants to go an advertiser's website.
Download and install a demo directory and see how easy it is to use a look-and-feel mobile directory. YelloTouch directories deliver the rich content of the printed book with the search capabilities of a web. Maintain your corporate identity and the recognized look of your directory.
And to see how you can track the usage, take a look at the Belize directory; Zoom in on Belize city to see the usage detail.
http://yellowmobimagic.com/yellostats/ytpublishers.php?device=&book=Belize&userkey=786tyjue5ujhogfd3tiyufte5gter5&dates=2014-04-01
And with the YelloTouch Editor you can continue to add and update content and create new revenue.
http://www.yellowmagic.com/YTEditor.html
Download a book and try it yourself. If you have an iPhone, iPad, or iPod Touch, search for "Temecula Places" in the Apple App Store. And if you have an Android device, search for "Temecula Places" in Google Play.
But the most important aspect of YelloTouch is not the unique technology, it is how the technology can increase distribution and create another profit center.
Go to http://www.yellowmagic.com/publications/requestpub.asp?token=9999915102214 to learn how.
For more information, please visit www.YelloTouch.com, www.YellowMagic.com, and visit our blog at http://www.yellowmagicblog.blogspot.com/.
Sincerely,
Ron Mintle
Ronald Gale Mintle
Yellow Magic Incorporated
41571 Date Street
Murrieta, CA 92562 USA
www.YellowMagic.com
+1 951-506-4005 ext. 101
Thursday, October 9, 2014
30 Years in Business
Happy Birthday to Yellow Magic – 30 Years Old!
It’s hard to imagine how so much time as passed so quickly. I guess it is because we enjoy developing
technology and evolving it as time changes.
Yellow Magic Incorporated was born in Los Angeles in October of 1984. Back then, we called ourselves Composition
Technology International and we were specialists in database publishing. We took data from databases and formatted it
into pages that could be published and printed.
We created many different kinds of directories, catalogs, time tables,
technical manuals, guides, grocery store bar code shelf labels, and even bank
checks.
At one time over 80% of all paper checks printed in the US were formatted and typeset using our software.
At one time over 80% of all paper checks printed in the US were formatted and typeset using our software.
And we developed printing technologies.
We developed a font scaling technology called the Geometric Primitive
Algorithm and a language similar to Postscript called the Page Description
Language.
We even wrote the software to control a laser head that took input from
a “Laser Artist” to create entertaining laser shows in the sky or in a
planetarium.
But each and every project we undertook required a lot of custom
software, and we soon learned that other than the language, for the most part,
telephone directories and the process of selling the advertising for them was
almost universal. We developed 3
large-scale yellow pages systems, one in the US, one in China (the first batch
pagination system in Chinese - and we made our own fonts), and one in
Europe. But they were custom systems and
very expensive.
We had been developing on IBM mainframes and DEC VAX mini-computers,
but when microcomputers appeared, we knew that was where we needed to go. We started out making contract entry stations
for mainframes using TRS 80s, Kaypros, Osborne, Compaq, and other early
microcomputer models.
But then the IBM PC appeared. We
finally foresaw a platform that could grow into being able to support the
requirements of an off-the-shelf directory application.
At the time, the IBM PC didn’t have the processing power, the disk
space, the memory, networking, and a lot more that was needed, but we knew that
since writing a directory system would be a lot of work, we would have to start
before the hardware existed so we could be ready when it matured.
And we were right. By the time
we had Version 1.0 of Yellow Magic, the PC was growing into a business tool,
not just a home computer. In 1988 we
started alpha testing the new system, and by 1990 we had installed it in three
publishers for beta testing. Then, in
the spring of 1991, we announced the Yellow Magic Business Management and
Publishing System to the world at an ANADP trade show in San Antonio.
It was a huge success with people waiting in line for hours to see a
demo. We decided right then and there
that we were going to stop doing anything but directories and to concentrate on
Yellow Pages.
And in 1993, we changed our name to Yellow Magic Incorporated. To date we have licensed our software to more than 175 directory publishers in 56 countries, and support 24 languages.
With a long history
like that, you can be assured that we're ready for whatever the future holds.
Our technology fully supports both print and digital platforms, CRM and sales
force automation, mobile apps, and a lot more.
We’d like to thank the Yellow Pages industry, its Associations, and most importantly our loyal customers, that helped us to reach this 30-year milestone.
We’d like to thank the Yellow Pages industry, its Associations, and most importantly our loyal customers, that helped us to reach this 30-year milestone.
Thursday, August 21, 2014
Press
Release
New App Does Something that
Google Cannot Do
New Paradigm – Automatically
connect advertisers to buyers by telephone when they are ready to buy
Murrieta, CA, August 19,
2014: Yellow Magic Incorporated, a global provider of print
and electronic directory publishing and local search solutions for the Yellow
Pages Industry, announced today that the company is preparing to launch a new
app called Call-Me-Quick where a buyer states what he needs, and in moments
receives calls from sellers of that product or service.
Ron
Mintle, CEO of Yellow Magic Incorporated states, “A big advantage of
Call-Me-Quick over Google is that the user does not have to take the time to
search, go through the results, choose some results, and then call them to see if
they can supply what the user wants. With Call-Me-Quick, the system
automatically selects and calls suppliers and tells them what the user wants,
and if they can supply the product or service needed, they are connected to the
user. This means that the user only talks to suppliers who already know
the user’s needs and can supply it.”
Sam
Pretorius, Yellow Magic’s Director of Development added, “Another big advantage
of a local app over Google is that the results are high quality. Your
reps have talked to them so you know that they are in business, are properly
classified, and the information is current.”
In
a discussion with Paul Duffy, Yellow Magic’s Regional Sales Manager, Mr. Duffy
pointed out the importance of being able to track usage of an app. He noted that publishers and national
advertisers get to see who was called, how many times, from where, and if the
advertiser responded.
Yellow
Magic is in the process of signing up publishers nationwide. Mintle continued, “With Call-Me-Quick, there
is one app, with one user interface that can have the quality of local
listings, all over the United States. Each publisher that participates
gets their data added to the database that yields the results for any user in
the immediate area. That means that when a user travels from one
publisher’s area to another, he still gets quality results. Where no
participating publisher has advertisers, a national database is searched so
that the user always gets results.”
Duffy
already has a number of publishers getting ready for the big social media and
other promotional media blitz that will occur with the formal launch, and we
are in the process of refining the database.
And due to the fact that there is almost no risk to include your
advertisers (only 10 cents per advertiser per month to be included in the
search results and only pennies for completed calls), it is a no-brainer to
deliver highly qualified leads, branded to your company, and for a very small
fraction of the cheapest of Google AdWords!
Duffy
is quick to ask. “Can Google do that?”
Wednesday, April 23, 2014
Call-Me-Quick
COMING SOON
Call us to get your advertisers included in the search!
Connecting Buyers and Sellers
in Moments
Call-Me-Quick is an app where a buyer selects what he needs, and in moments, receives calls from sellers of that product or service. The app shows popular categories for one-touch selection as well as a search box to find other yellow pages categories.
When a category is selected, the user has an opportunity to state exactly what he wants, the three closest sellers in proximity to the user are selected, and the system simultaneously places automated calls to the selected suppliers. The suppliers receive the calls and hear an announcement that the publisher has someone who needs the product or service and to please press * if they would like to be connected. When a seller pushes *, a call is made back to the user and the seller is connected.
The user can see which sellers were called and monitor the progress of these calls. Moreover, they will see other nearby sellers that they can manually dial.
If the caller is in an area that is covered by a subscribing publisher, the search is made against the publisher supplied database. But if the area is not covered by a subscribing publisher, the results will be chosen from a national database.
When a call is placed to a publisher‘s advertiser, the announcement will tell the business that the call was generated from the publisher’s directory.
The Call-Me-Quick app will be available nationwide on the app stores.
Benefits
- Promotes your directory by telling the business that the call was generated by you
- Users get what they need – fast
- Use a single app that works everywhere in the US.
- Generates real-time sales leads for your advertisers and provides you with tracking data to know what calls the app generated.
- Sales leads are generated and responded to in real-time and the publisher gets the credit for making the connection
- Promotes usage of your directory
- Generates good will
- New revenue potential
- Publishers can see when and where the app was used and can download an activity report that details all calls.
Features
- One-touch dialing for urgent situations
- Search for urgent categories
- The user can choose to describe exactly what he/she needs and the business will hear it
- Provides you with a national app that works with your data when the user is local and uses a national database when they are not in your publishing area
- Available as Apple and Android apps
- By including only businesses that advertise with you, you are providing added-value and more incentive to advertise
- User can use their current location or choose the center of proximity to sellers
Monetizing Call-Me-Quick
Here are many ways to turn Call-Me-Quick into profits, but here are a couple of ideas. First, sell participation in the service for a dollar or two a month. Or, use it as an incentive to buy advertising and include it for anyone that buys a quarter column or more.
The goal is to increase awareness that your directory is delivering qualified leads and to augment revenue with an advertising product that is easy to explain and easy to sell.
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