David Goddard of The Goddard Report Interviews Ron Mintle, CEO of Yellow Magic

May 2012


Yellow Magic CEO Ron Mintle recently shared his thoughts on the success of directory publishers with Dave Goddard at The Goddard Report, in the article "Mintle Sees Success in Blended Approach to Local Search as Print and Digital Collide."

"If you’re just print, you’re probably singing the blues, losing money and blaming print and the economy," Mintle said. "And, if you’re digital? Most aren’t doing well because they are competing in a space that is not brand conscious because users and advertisers are fickle on digital. And, who’s successful? People who don’t say ‘I am digital or I am print.’ It is people who say ‘I’m going to serve the buyer and the seller.'"

The Goddard Report (formerly Yellow Pages & Directory Report) has been the leading independent source of timely news and objective analysis on the yellow pages industry for more than 25 years, delivering breaking stories about key mergers & acquisitions; expansion efforts and new releases; financial results at top companies; new sales contracts; and management changes.

For more of Mintle's insights on the industry, visit The Goddard Report website.

What Our Customers Are Saying

There is no doubt that Yellow Magic has had the opportunity to work with some of the finest directory publishers and production staffs across the globe.  "What Others Say About You" has always been important feedback for our executive team because it not only offers direction on how to continue to improve your product, service and customer service, it is also a very powerful morale-lifter for the entire company when "What They Say" is genuine, kind and complimentary.

We've just posted a few comments from some of our publishers that have been using Yellow Magic Directory Publishing software, on our home page.  YellowMagic

The comments add a variety of perspectives over many years of usage.

We really appreciate any and all feedback we get from our users, for we are indeed, partners in our mutual success.

Yellow Magic Announces Local Search Association Sustainability Report Mobile App Ready for Apple & Android

Yellow Magic is Proud to Sponsor the Mobile Apple and Android App for the Local Search Association Sustainability Report.

The app uses Yellow Magic's YelloTouchTechnology that enables users to view a digital version of printed materials such as the print directories. The pages can either be viewed online or downloaded to the mobile device and thereafter no Internet connection or data usage is required to view the publication. And moreover, pages can be updated at any time to continue selling into the directory and to keep it current.

To use the apps:

First, if you have an iPhone, iPad, or iPod Touch, search for LSA Report on the Apple App Store and install the app. If you have an Android phone or tablet, search for LSA Report on the Android Market (Google Play) and install the app.

 When you first run the app you will be given a quick-reference help screen and you can always go to Help to see detailed instructions, but here is a quick summary of what you can do.

You will have the choice to use the app online or to just download all of the content to your device. 

On Apple devices, single-touch a page to access the controls including the Table of Contents, Thumbnails, Search, Bookmarks and Help.  On Android devices, use the menu button.

Touch a Thumbnail to go to that page. 

On Apple devices, double-touch (double-tap or use two fingers) to zoom. When in the Zoom mode, all URLs, e-mail addresses and phone numbers are hot.   It is only in Zoom mode that you can access the hot links on Apple devices.  

Use a two-finger "pinch" to zoom in and out.

If you are on a phone (not a tablet) touch a telephone number to dial.

 And if you would like to see where, when, and how much the LSA Sustainability Report apps have been used, go here:

http://www.yellowmobimagic.com/yellostats/ytpublisherbooks.php?userkey=098rjre8erjurfy3eu47wgt6uhrhet4

Enjoy!

Yellow Magic Joins Local Search Association Conference

The Local Search Association is about to kick-off their annual Conference this weekend in partnership with BIA/Kelsey, located in beautiful Boca Raton, Florida where the Yellow Magic Team will be meeting and greeting the most powerful local search executives on the planet.

We wish everyone attending the LSA Convention much success and are proud to be sponsoring Strategic Exchange Sessions with new partner DevHub/EVO Media Group and look forward to visiting with other Directory Publishers in the Cabana area, poolside.

Yellow Magic is happy to meet with any attendee that would like to join us, Sunday or Monday, April 22nd and 23rd, daily from 9am-5pm.

(Remember you can enter to win the new Amazon Kindle Fire when you visit us for a demo of any product at Cabana #17).  The drawing is in honor of the fact that we are introducing a new eReader Directory Publishing format, YelloReader for Kindle and Nook eReaders - one of the fastest growing mobile device categories of all time!

We will be located next to another DevHub/EVO Media Group partner named Boxx, and looking forward to sharing our new total web presence solutions and digital publishing products at the event.

Thank you again to the LSA staff for creating such an exciting venue for our Local Search Industry.  BRAVO!

Yellow Magic Visits Cable & Wireless in Guernsey

Yellow Magic's Tech Support Manager, Kelli Johnson flew in to Guernsey last week to assist the Cable and Wireless Company with Directory Publishing, Pagination and Production support training on their Yellow Magic system.

She has since sent the Yellow Magic home team a few really interesting photo shots, including photos of  Telephone Book archives, visibly starting out in the year 1905, complete with unique display ads.

Thanks for Sharing Kelli and Cable & Wireless Team!  Enjoy everyone!

Yellow Magic Announces Kindle Fire Winner at 2012 Annual Convention & Partners Trade Show, LeAnn Robinson, Manager, KPG Media Group, KPC Phone Books

Yellow Magic held a special drawing at the Association of Directory Publishers ADP Convention for a Amazon Kindle Fire a few weeks ago, as part of its debut of new eReader directory publishing technology YelloReader and ADP member, LeAnn Robinson, Manager at KPCMedia Group from Indiana won! 

 “I was so happy to attend the ADP this year, I really needed a boost and I had a lot of questions I needed answered,” said Ms. Robinson.  “Every speaker was interesting to me, but at one point I was able to go back into the trade show area and meet with Yellow Magic’s Director of Program Development, Sam Pretorius and Business Development Manager for DevHub/EvoMedia Group, Matt Wilson, and had them explain to me the techy-side of how their digital publishing programs actually work,” commented Robinson. “They were great and much more helpful than just hearing sales or marketing perspectives, and even though I sat down with Yellow Magic several different days to learn, I did not enter to win the Kindle Fire until Paul Duffy, Sales Manager of Yellow Magic encouraged me to enter on the last day,” she continued.

“I do not consider myself lucky so I did not really think about winning, but I won!  Not only that, but the ADP Convention had a series of prizes to give away in another drawing based upon a card you fill out and get stamped for meeting with someone at the trade show booths.” Robinson continues, “Although I filled it out, I forgot to put my name on it!  I went to the ADP Convention coordinator later after I realized I forgot to add my name and asked if they had found a card without a name on it.”  They did find it, and added my name on the card.  A little later I heard my name called out not only as the winner of Yellow Magic’s Kindle Fire drawing, but also, I had won $100 from the ADP,” exclaimed Ms. Robinson.

“That day was very lucky for me. I had always wanted a tablet, or Kindle or iPad, but I was not sure which one to choose,” she said.  “The Kindle Fire is great and I have already downloaded a book based upon a suggestion to me from a member of the ADP, regarding Boundaries at work and life, and achieving success – I also downloaded a game,” she added.

LeAnn summed up her great experience at the ADP Strategic Session Meetings with Yellow Magic’s team the and Convention and Trade show at ADP with this final comment:  “I was really glad I went to the ADP Convention because I got the boost I needed - a boost of energy!” 

"We look forward to our second drawing for the Kindle Fire at the Local Search Association Conference in Boca Raton, Florida," added Ron Mintle, CEO, Yellow Magic Incorporated.

ADP Association of Directory Publishers 2012 Convention & Trade Show

The Yellow Magic Executive Team has been at the ADP 2012 Convention and Trade Show since the kickoff date, March 20, 2012 in Frisco, TX, which is featuring some of the most knowledgeable speakers in the Local Search Publishing Industry.  It has also been a special pleasure for Yellow Magic to introduce EVO Media Group - DevHub's Matt Wilson at the Convention as our partner for offering a complete web presence product.  Below are a few photos shared with us by Yellow Magic's Sam Pretorius, Director of Program Development.

Paul Duffy, Sales Manager at left at the Strategic Session Booth for Yellow Magic

ADP General Session Room

Ron Mintle, CEO Yellow Magic, meeting at ADP booth.

Also, best wishes from Yellow Magic to all the Publishers for their earned accolades during the formal Gold Book Awards Dinner and Ceremony tonight!