Local Search Solutions Provider Yellow Magic Incorporated Launches New Website

Facing a new year always leads us to reflect on what improvements we can make, and to ponder on our plans for the future.  We are excited to enter 2012 together with you as we consider how the Yellow Pages industry is changing, and the new opportunities that it brings.

We, as Yellow Pages professionals, need to remind ourselves, and the public, that the Yellow Pages is the Original Local Search, and that Yellow Pages publishers always have had the most current, most accurate, and most relevant content.  The only difference now is that we have a lot of new media opportunities to better do our job of connecting buyers to sellers.

In order to be able to connect any buyer to the right seller at any time, under any circumstance, you need to have the tools to have your content found regardless of the media platform.  Whether it is on the Internet, from a mobile device, or when using a printed directory, your users should know they can turn to you for local search results.  And that is what the Yellow Magic solutions facilitate.  We are a single-supplier source for publishing on all platforms, and our new web site should provide information about our products and services to help prepare for your digital future.

Have a look by visiting our new site at www.YellowMagic.com 

Sincerely,
Ron Mintle
CEO
Yellow Magic Incorporated

World Population 7 Billion; Mobile Phone Subscribers 5.9 Million

This just in from CNET news!

Let YelloTouch turn your Directories into Android and Apple Mobile Directories.

Find out more from the Yellow Magic Team.

CNETNews CNET News 

World population: 7 billion. Mobile phone subscribers: 5.9 billion.
http://news.cnet.com/8301-1023_3-57352095-93/2011-ends-with-almost-6-billion-mobile-phone-subscriptions/

Thanks CNET!

Yellow Magic Capitalizes on Growth of Kindle, Nook

Contributed by: Stephanie Hobbs
Local Search Insider, December 22, 2011

Outstanding products always shine during the holiday season. This year,Amazon’s Kindle is standing out from the crowd.

Amazon is selling Kindles at an unbelievable rate of more than 1 million per week– and demand is only increasing. At its current rate, the Kindle family is outpacing the iPad’s post-launch sales.

The newest addition to the Kindle clan is the Kindle Fire, which remains the No. 1 bestselling and most gifted product across the millions of items available onAmazon.com.

Yellow Magic presaged the growth of digital platforms early on. Recently, the company launched a version of its YelloReader application that transforms white and Yellow Pages directories into eBooks for Kindle. Additionally, Yellow Magic also recently launched a version for Barnes & Noble’s e-book reader.

Millions of Kindle and Nook users now have access to Yellow Pages in the print-like format they’ve known for years. To find out more about how to navigate Yellow Pages from your eReader, check out these Kindle YelloReader and Nook YelloReader demonstrations on YouTube.

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Thank you Stephanie Hobbs, Local Search Insider, for your article!

http://www.localsearchinsider.org/yellow-magic-capitalizes-on-the-growth-of-kindle-nook/archives/

Happy New Year to all our Directory Publishers!

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Yellow Magic Incorporated

Yellow Magic Incorporated is a global supplier of digital directory publishing software and solutions for Yellow Pages Directory Publishers and Local Search Industry. Our software and directory pagination software has been licensed to more than 170 publishers for directory production for 53 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.The suite includes Mobile Yellow Pages Sales Management, real-time Sales Force Automation,  Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. Mobile Directory publishing, Internet Directory Publishing, iPad, iPhone, Android Directory Publishing, eReader Directory Publishing for the Nook and Kindle.

Worldwide Forecast for Tablet Sales in 2012 - 99 Million

JP Morgan gave a bullish outlook for the worldwide tablet market, adding well over 10 million units to an earlier forecast. The investment bank is forecasting worldwide tablet shipments will reach 99.3 million next year, a 55.2% jump over 2011. Earlier, JP Morgan had said it expected tablet shipments would reach between 70- and 80 million units next year, according to an article by Media Post reporting on the JP Morgan forecast. 

In 2013 the forecast calls for tablet sales to easily eclipse the 100 million mark, jumping to 132.6 million. 

More Information http://tabtimes.com/news/ittech-stats-research/2011/12/16/big-jump-99m-tablet-sales-worldwide-forecast-2012

Now is a great time to add Tablet-formatting to your publishing plans for your Yellow Pages and White Pages Directories.

YelloTouch Digital Directories can format your Books quickly and inexpensively - our Publishers that are posted on both the Apple platform and Android platform,  are very successful!  The best part is that the price is right with the added benefit of digital distribution.
http://www.yellowmagic.com/YelloTouch1.html

Happy Holidays!

Amazon: Third Week in a Row, Kindle Sales Surpass 1 Million per Week

We are thanking Tech Crunch for this news bite and sharing it here.

http://techcrunch.com/2011/12/15/down-goes-the-ipad/

This is incredible!  We are beginning to see even more penetration of eReaders worldwide and understand the significant benefits for Directory Publishers to add this format as soon as possible.  Yellow Magic has added the YelloReader for conversion of White Pages and Yellow Pages for  eReader devices, including for the Amazon Kindle and Barnes & Noble Nook.

http://www.amazon.com/White-Pages-ebook/dp/B004WXF20Y  

http://www.yellowmagic.com/YelloReader.pdf  YelloTouch

http://www.yellowmagic.com/PR_YelloReader.pdf  Press Release Info

Several Local Search Industry Events Announced

This week in San Francisco, BIA/Kelsey’s ILM –West

Interactive Local Media, will focus on the latest

developments in Search, Mobile, Social and Deals.

http://www.biakelsey.com/Events/Conferences/

SMX West 2012 (Third Door Media)
San Jose McEnery Convention Center, San Jose, CA
February 28- March 1, 2012
(Workshops start on February 17, 2012)

http://searchmarketingexpo.com/west/agenda?utm_source=twitter-post-west&utm_medium=text&utm_campaign=west-agenda

ADP Association of Directory Publishers announced their

Annual Convention & Partner’s Trade Show will be held at

Embassy Suites in Frisco, Texas

March 19-22, 2012

www.adp.org

BIA/Kelsey’s Interactive Local Media –East Conference will be held at the

Boston Marriott Copley Place, in Boston, MA

March 26-28, 2012

http://www.biakelsey.com/ILMEast2012/index.asp

LSA Local Search Association

2012 Local Search Association Conference will be held at the
Boca Resort, in Boca Raton, FL

April 21-24, 2012

www.ypassociation.org/

Revolutionary changes in our Industry are sparking new name changes of companies and associations to reflect the digital age.

Most of us know the YPA Yellow Pages Association changed its name to LSA-Local Search Association, and the EADP European Association of Directory Publishers, just announced its new “working title” as the EASDP – European Association of Search and Database Publishing and a new tag-line: “We provide Europe with contacts and business information” www.eadp.org

  

The new EASDP is also announcing their new spring event in Brussels, May 10 and 11^th, 2012

at the Radisson Blu Royal Hotel. “Turning Conversation into Conversion”

http://www.eadp.org/index.php?q=congress

Search Your Local Yellow or White Pages Directory on Kindle and Nook Readers

Yellow Magic Incorporated Launches YelloReader Technology for White and Yellow Pages Directory eBook Publishing for Nook and Kindle Readers

Search Your Local Yellow or White Pages Directory on Kindle and Nook Readers

Murrieta, CA. (August 4, 2011)  With the advent of Amazon already outselling print with electronic books, Yellow Magic Incorporated strategically developed YelloReader Technology for Yellow Pages Directory Publishers, formatting directories for the Barnes and Noble Nook and the Amazon Kindle eReaders.

“While Amazon and Barnes and Noble have been benefiting from surging sales of Kindle and Nook reader devices, the demand for more eBooks has also increased,” said Ron Mintle CEO of Yellow Magic. “We felt compelled to create a program that formats a white and yellow pages directory book for both top-selling Nook and Kindle readers, in which they could also be distributed electronically on the Amazon and Barnes and Noble platforms,” commented Mintle.

“YelloReader will format a directory’s’ complete list of headings to select from, yellow or white listings, images and display ads. The devices already support search and the ability to create bookmarks, making the eReaders perfect devices for the Yellow Pages and Directory Publishing Industry,” adds Sam Pretorius, Director of Program Development.

“The YelloReader technology formats the directory content and graphics for the Kindle and the Nook, and opens up more channels for electronic directory distribution on Amazon and Barnes and Noble platforms for publishers,” said Mintle.  

“YelloReader also offers an easy way for publishers to be able to just post a free download link of their eReader-formatted directories on their own website, giving consumers both download and device choices,” said Pretorius.

“With Amazon lowering the price of the Kindle and electronic books projected to surpass print books within 2-3 years, clearly eReaders are a critical mass to respect and follow,” commented Mintle.

According to Citigroup analyst Mark Mahaney, the Kindle alone has increased sales 200% compared to the same period last year.

“Other exciting aspects of reaching this fast-growing demographic of eReaders is that both the Nook and the Kindle continue to upgrade their functionality and programming of each device to include color screens, streaming video, email, social network sharing, movie service, games, and the ability to share content.  As they begin competing with smart tablets, they become a very affordable and popular hybrid,” noted Pretorius.  


"Whereas not everyone can afford an iPad or Android tablet, the ultra-mobile and much lower priced eReaders appear to have struck a chord with a much wider demographic that has the potential of making the electronic book reader as ubiquitous as a cellphone.  The exciting opportunity for the publishing industry is that this can extend their distribution reach.  Not long ago there was the almost iconic image of a phone on top of a directory in each home, and now the other day I saw a cellphone resting on a Kindle in a coffee shop, that's where we are heading," observed Pretorius.

Kindle and Nook publishing solutions for the Yellow Pages Directory Publishing Industry:

Kindle YelloReader http://bit.ly/oRun3I  

Nook YelloReader  http://bit.ly/p3wjqU 

About Yellow Magic Incorporated

Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 54 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.

The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. For more information, please visit http:www.yellowmagic.com and http://www.yellowmagic.com/YelloTouch1.html