Worldwide Forecast for Tablet Sales in 2012 - 99 Million

JP Morgan gave a bullish outlook for the worldwide tablet market, adding well over 10 million units to an earlier forecast. The investment bank is forecasting worldwide tablet shipments will reach 99.3 million next year, a 55.2% jump over 2011. Earlier, JP Morgan had said it expected tablet shipments would reach between 70- and 80 million units next year, according to an article by Media Post reporting on the JP Morgan forecast. 

In 2013 the forecast calls for tablet sales to easily eclipse the 100 million mark, jumping to 132.6 million. 

More Information http://tabtimes.com/news/ittech-stats-research/2011/12/16/big-jump-99m-tablet-sales-worldwide-forecast-2012

Now is a great time to add Tablet-formatting to your publishing plans for your Yellow Pages and White Pages Directories.

YelloTouch Digital Directories can format your Books quickly and inexpensively - our Publishers that are posted on both the Apple platform and Android platform,  are very successful!  The best part is that the price is right with the added benefit of digital distribution.
http://www.yellowmagic.com/YelloTouch1.html

Happy Holidays!

Amazon: Third Week in a Row, Kindle Sales Surpass 1 Million per Week

We are thanking Tech Crunch for this news bite and sharing it here.

http://techcrunch.com/2011/12/15/down-goes-the-ipad/

This is incredible!  We are beginning to see even more penetration of eReaders worldwide and understand the significant benefits for Directory Publishers to add this format as soon as possible.  Yellow Magic has added the YelloReader for conversion of White Pages and Yellow Pages for  eReader devices, including for the Amazon Kindle and Barnes & Noble Nook.

http://www.amazon.com/White-Pages-ebook/dp/B004WXF20Y  

http://www.yellowmagic.com/YelloReader.pdf  YelloTouch

http://www.yellowmagic.com/PR_YelloReader.pdf  Press Release Info

Several Local Search Industry Events Announced

This week in San Francisco, BIA/Kelsey’s ILM –West

Interactive Local Media, will focus on the latest

developments in Search, Mobile, Social and Deals.

http://www.biakelsey.com/Events/Conferences/

SMX West 2012 (Third Door Media)
San Jose McEnery Convention Center, San Jose, CA
February 28- March 1, 2012
(Workshops start on February 17, 2012)

http://searchmarketingexpo.com/west/agenda?utm_source=twitter-post-west&utm_medium=text&utm_campaign=west-agenda

ADP Association of Directory Publishers announced their

Annual Convention & Partner’s Trade Show will be held at

Embassy Suites in Frisco, Texas

March 19-22, 2012

www.adp.org

BIA/Kelsey’s Interactive Local Media –East Conference will be held at the

Boston Marriott Copley Place, in Boston, MA

March 26-28, 2012

http://www.biakelsey.com/ILMEast2012/index.asp

LSA Local Search Association

2012 Local Search Association Conference will be held at the
Boca Resort, in Boca Raton, FL

April 21-24, 2012

www.ypassociation.org/

Revolutionary changes in our Industry are sparking new name changes of companies and associations to reflect the digital age.

Most of us know the YPA Yellow Pages Association changed its name to LSA-Local Search Association, and the EADP European Association of Directory Publishers, just announced its new “working title” as the EASDP – European Association of Search and Database Publishing and a new tag-line: “We provide Europe with contacts and business information” www.eadp.org

  

The new EASDP is also announcing their new spring event in Brussels, May 10 and 11^th, 2012

at the Radisson Blu Royal Hotel. “Turning Conversation into Conversion”

http://www.eadp.org/index.php?q=congress

Search Your Local Yellow or White Pages Directory on Kindle and Nook Readers

Yellow Magic Incorporated Launches YelloReader Technology for White and Yellow Pages Directory eBook Publishing for Nook and Kindle Readers

Search Your Local Yellow or White Pages Directory on Kindle and Nook Readers

Murrieta, CA. (August 4, 2011)  With the advent of Amazon already outselling print with electronic books, Yellow Magic Incorporated strategically developed YelloReader Technology for Yellow Pages Directory Publishers, formatting directories for the Barnes and Noble Nook and the Amazon Kindle eReaders.

“While Amazon and Barnes and Noble have been benefiting from surging sales of Kindle and Nook reader devices, the demand for more eBooks has also increased,” said Ron Mintle CEO of Yellow Magic. “We felt compelled to create a program that formats a white and yellow pages directory book for both top-selling Nook and Kindle readers, in which they could also be distributed electronically on the Amazon and Barnes and Noble platforms,” commented Mintle.

“YelloReader will format a directory’s’ complete list of headings to select from, yellow or white listings, images and display ads. The devices already support search and the ability to create bookmarks, making the eReaders perfect devices for the Yellow Pages and Directory Publishing Industry,” adds Sam Pretorius, Director of Program Development.

“The YelloReader technology formats the directory content and graphics for the Kindle and the Nook, and opens up more channels for electronic directory distribution on Amazon and Barnes and Noble platforms for publishers,” said Mintle.  

“YelloReader also offers an easy way for publishers to be able to just post a free download link of their eReader-formatted directories on their own website, giving consumers both download and device choices,” said Pretorius.

“With Amazon lowering the price of the Kindle and electronic books projected to surpass print books within 2-3 years, clearly eReaders are a critical mass to respect and follow,” commented Mintle.

According to Citigroup analyst Mark Mahaney, the Kindle alone has increased sales 200% compared to the same period last year.

“Other exciting aspects of reaching this fast-growing demographic of eReaders is that both the Nook and the Kindle continue to upgrade their functionality and programming of each device to include color screens, streaming video, email, social network sharing, movie service, games, and the ability to share content.  As they begin competing with smart tablets, they become a very affordable and popular hybrid,” noted Pretorius.  


"Whereas not everyone can afford an iPad or Android tablet, the ultra-mobile and much lower priced eReaders appear to have struck a chord with a much wider demographic that has the potential of making the electronic book reader as ubiquitous as a cellphone.  The exciting opportunity for the publishing industry is that this can extend their distribution reach.  Not long ago there was the almost iconic image of a phone on top of a directory in each home, and now the other day I saw a cellphone resting on a Kindle in a coffee shop, that's where we are heading," observed Pretorius.

Kindle and Nook publishing solutions for the Yellow Pages Directory Publishing Industry:

Kindle YelloReader http://bit.ly/oRun3I  

Nook YelloReader  http://bit.ly/p3wjqU 

About Yellow Magic Incorporated

Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 54 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.

The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. For more information, please visit http:www.yellowmagic.com and http://www.yellowmagic.com/YelloTouch1.html

Yellow Magic Website - Now in 4 Languages!

Recently, Yellow Magic Incorporated began publishing their website home page, www.yellowmagic.com in three (3) additional foreign languages to best serve its worldwide customer base.

The additional languages that have been chosen are Spanish, Chinese and Russian, besides English.

The new web pages are designed to offer dedicated support to make it easier for customers to get product information, news and information in their language of choice.

Increased Distribution for Pennies

A couple of weeks ago Yellow Magic launched a YelloTouch Apple app for the du Yellow Pages headquartered in Dubai.   Within a few days they were getting hundreds of downloads a day and they are getting good usage too.  They have had to date 1,707 downloads and 2,432 launches of the app.  That means that the directory has been used at least 2,432 times in the last couple of weeks (we don’t  know every time it was used, only how many times the app was opened, for one can leave the app open for days and use the directory many times).    This means that in this short amount of time, the book was used 1.42 times on average.    That is very hard to determine at times for a about a printed book.

Here are some maps of where the books are being used.

Europe, Asia, Africa and the Middle East

Middle East

The United Arab Emirates (UAE)

Dubai

Look at the results that can be achieved in just a couple of weeks!

When you look at this map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.  This  usage information also shows that the directory is being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory.

Here are some other things to consider.  Publishers print and distribute books often without knowing how much they will be used.  They have probably even delivered some to people who do not want them.  But if someone goes to the trouble to download the book, that means that they want it and intend to use it.  In other words, unlike an unused printed book, it is not a waste of your money.

With YelloTouch directories, one not only knows that they were used, but where and how many times they were used!

And as you know, the value of a directory (and thus the ad prices) is a function of how much it is used.  Not only can you see and prove usage, but you can also tell a good PR story about how you are helping the environment by distributing electronic books.

UAE Telephone Directory, du Yellow Pages, Receives Thousands of Downloads After Publishing New Mobile Directory App using YelloTouch Technology on the Apple Platform

United Arab Emirates’ Yellow Pages Telephone Directory, the “du Yellow Pages,” Receives Thousands of Downloads for New Apple Mobile App Directory 

Murrieta, CA. (June 22, 2010)  du Yellow Pages headquartered in Dubai and serving the United Arab Emirates, published their telephone directory,the “du Yellow Pages” on the Apple platform using Yellow Magic Incorporated’s YelloTouch Technology, which replicates the printed directory with touch page-turning and several robust search and viewing features.

Ron Mintle, President of Yellow Magic Incorporated pointed out, “Du has a very large and extensive yellow pages directory of business listings and display ads serving the United Arab Emirates.  Creating an exact replica of the printed book with the added convenience of touch page-turning, search, zoom and many other features on an Apple device, has proven to be of great interest in the UAE.  Within just a few days after its release, the app was downloaded and used over 2,000 times.” 

Sam Pretorius, Director of Program Development commented that “When you look at the map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.”

“Offering a wide-area print directory coupled with adding mobile access to the directory, available on the top mobile platforms in the world, opens the door for increased use of the directory as well as reaching more users affordably, which are factors that will definitely benefit the businesses listed within the du Yellow Pages directory”, commented Mr. Mintle.

The mobile application, which uses YelloTouch technology to create the exact look-and-feel of the printed directory, adds several features that assist mobile users such as touch and tap functionality for ease of searching and zooming in the ads and listings, with touch to call, touch and tap to send emails or to visit websites, mapping features and more.“The usage information shows that the directory is also being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory,” said Pretorius.

About Yellow Magic Incorporated Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 53 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.
The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. For more information, please visit http://www.yellowmagic.com

About du Yellow PagesWelcome to our world. We are here to connect, inspire and reward.du is UAE's integrated telecommunications service provider with a fresh approach. At du, our promise is to enable better experiences for our customers. This is fulfilled by our mission to employ the best talent and deliver excellence.  At du, we aspire to be confident, honest, surprising and friendly. These four simple but dynamic values will help us to develop strong relationships with our customers and advance the telecommunications industry in the UAE. To know more about du, please visit our website, http://www.du.ae