First Time Ever White Pages Published on Kindle!

Just very recently our Programming department has been able to publish a White Pages Directory on a Kindle.

The Amazon Kindle is infinitely sold beyond any mobile device.

 With quiet reporting of over 5-9 million devices sold, coupled with their Mobile Kindle reader applications for the iPad, iPhone, Android, Black Berry et al, and Smart phones everywhere in the world, they are clearly the device leader. Now Reporting:  the Kindle is Amazon's #1 seller of all items on their platform, and Amazon reporting a total of 999 million dollars in sales...almost a billion.

Yellow Magic Incorporated is announcing their new application to take a White Pages Directory and  format it for the Amazon Kindle and Kindle reader mobile apps to be able to publish a White Pages directory with all its listings, and logos, ads, etc on Kindle and Kindle wide-area mobile apps.


The significance is that a White Pages directory can now be distributed for pennies, electronically, to millions of new users, and have the Kindle basic functionality of zooming in, enlargening the fonts, see all the listings, save as Bookmarks, plus Search any key word or name, address, phone number or listing.

No doubt, Yellow Pages advertisers will want to buy more White Pages space to receive this kind of unbelievable distribution.  The Kindle mobile apps are free, and there are NO download fees like Android and Apple platforms.


Contact Yellow Magic for more information at sales [at] yellowmagic.com

YelloTouch Editor, Edits Digital YelloTouch Yellow Pages Directories Published on Apple and Android Mobile Platforms Year Round for Advertisers and Users

  Press Release

YelloTouch, Apple and Android Publishing App for Directory Publishers Adds New YelloTouch Editor, for Live, Year Round Directory Editing

New YelloTouch Editor, Edits Digital YelloTouch Yellow Pages Directories Published on Apple and Android Mobile Platforms Year Round for Advertisers and Users

Murrieta, CA  April 6, 2011 –Yellow Magic Incorporated, a global directory publishing software solutions provider, announced the release of a new digital editing tool for YelloTouch, an Android and Apple app that publishes an electronic replica of a printed yellow pages directory.  The YelloTouch Editor allows publishers to refresh their current YelloTouch apps with new content year round such as including new splash pages, creating hot links within in an advertisers’ display ad, links to websites, emails, maps, coupons or menus and other audio video media.

Ron Mintle, President of Yellow Magic also points out, “Already having the capability to produce a real replica of a printed directory with touch page-turning on the Apple and Android platforms is a major coupe for our industry, but adding the YelloTouch app’s editor, YelloTouch Editor, gives the publisher incredible flexibility to continue to add advertising revenue and fresh content to the directory year round. The YelloTouch Editor will allow you to even replace whole pages with fresh ones and you may add new splash pages for advertisers or update existing ones,” said Mintle.

Sam Pretorius, Director of Program Development commented, “YelloTouch Directories provide the look and feel of a real printed directory, complete with white pages, yellow pages, tabs, government information etc…with zoom in and robust search for anything in the book, but now we are able to take a directory yellow pages app and update it even after it is published on the mobile platforms. What makes this even better is that the updates will automatically be refreshed when the user launches the app with an Internet connection– there is nothing more a user must do to get the new content.”

Paula Menard, Director of Marketing added, “The YelloTouch Editor helps pull in more relevant new content that may be seasonal or part of an advertisers’ new marketing campaign.  Most apps do not have the ability to update downloaded content, but YelloTouch Directories offer that with the YelloTouch Editor for directory publishers to use, as they wish and as they go.”

Patrick Wallin, Lead program developer noted, “There are several editing options that are easy to use that include making any spot hot, anywhere on the page.”

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Company Description
Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 54 countries and in 24 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue. The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution.

www.yellowmagic.com

www.yellotouch.com

http://www.yellowmagic.com/YellotouchLinks.pdf

As you probably know, YelloTouch mobile applications deliver the rich content of the printed pages and the strong search capabilities of an IYP site, but now with the YelloTouch Editor, you can not only add rich content like links, maps, buttons, audio, video, menus, coupons, tab pages, splash pages, sponsored searches, and more, but you can continue to sell these features all year round.

Besides being able to generate new revenue, the Editor provides the ability to edit and update almost anything in the directory.  This means that you can edit listings, update telephone numbers, e-mail addresses, web sites, and even replace whole ads.  You can sell seasonal ads, tab pages and splash pages that only appear for any duration of time.

User’s directories are automatically updated without any action required so every time they use the directory the content is refreshed.  And moreover, the publisher knows where and when the directory was used.

Go to http://www.yellowmagic.com/YTEditor.html to learn more about this new technology.

YelloTouch for Android

for Android

The Android version of YelloTouch is here! Now you can search the Android Market for “YelloTouch” to download, install, and play with YelloTouch for Android.

There are a lot of yellow pages apps appearing from companies all around the world, and we try to find and test them all, and to date, we have not found even one that comes close to what YelloTouch is. All of the others are nothing more than an interface that goes to a web site. They are not sophisticated apps, but rather fancy links. If you download any of them, just put your mobile device in Airplane Mode (turn off any cellular and/or Wi-Fi connections) and see if the app still works!

Once a YelloTouch directory has been installed and downloaded, no Internet connection is required unless the user wants to go an advertiser’s website.

And none of them are look-and-feel directories. They are for the most part, simple search engine type listing returns. Only with YelloTouch can a user see all of the listings and ads of a page or a page spread all at the same time and without clicking back-and-forth to see details.

But the most important aspect of YelloTouch is not the unique technology, it is how the technology can increase distribution and create another profit center.

Click here to learn how.

Try a YelloTouch Directory for Free

Try a

Directory

Now there is a YelloTouch demo app on the Apple App Store that you can download and evaluate a YelloTouch directory yourself.  If you have an iPhone, iPad, or iPod Touch, just visit the App Store and search for “YelloTouch” and you will find the Hagadone Directories’ Black Book for Del Norte, Idaho.  If you have an Android device, it is coming soon to the Android Marketplace, so contact us and we will send you a link to download it.

This app was launched on the App Store on December 23^rd and as of Monday, January 3rd, the directory has been accessed over 500 times by users in countries all over the world.  Here is what the eastern part of the US looks like.

And this was during the Christmas holiday time!

Go here to see a map of where the directory has been used: http://yellowmobimagic.com/yellostats/.  You can scroll around and zoom into any area to see details.

Most other apps are nothing more than a simple program that directs the user to a web site, but once downloaded YelloTouch directories are resident on the mobile device and can be used anytime, anywhere, with or without a cellular or Wi-Fi connection.

And time after time it has been shown that someone can find what they are looking for much faster with the content-rich format of the printed book than with the limited information that Internet-type search result listings provide.

Now your customers can have all the benefits of a Yellow Pages printed directory, without chopping down trees or the hassles that come with opt-out programs.  In addition, you get all the benefits of an electronic directory, such as in-book searches, bookmarks, additional advertising opportunities and an icon on their devices that reminds them your directory is just a finger-tap away.

The best of all is that it is quick, easy, and inexpensive to turn your own directory into a YelloTouch directory.  Contact us and learn how today.

http://www.YelloTouch.com

Introducing the iRag...

We're very excited to introduce the iRag & gRag to you!

These two products may look very alike, but we can assure you that supporters of the iRag say that it is "a truly magical and revolutionary product".

On the other hand fans of the gRag say that all the iRag does, the gRag does & then some, since the gRag is based on open-foam technology which gives you more access to the gRag innards.

Reviewers report that although the iRag cleans up the competition, it could be a little spotty in some areas. Users of the gRag report no such problems, replying with ad campaigns that claim "There's a rag for that!".

The iRag CEO retorted "It is the best wiping experience you've ever had. ... It's unbelievably great ... way better than a ragtop. Way better than a smartwipe."

While the gRag team's marketing strategy has been markedly more low-key than the iRag, they're steadily adding cleaning applications & reportedly has started to out-sell the iRag in retail outlets.

Whichever you choose, the iRag or gRag, here at Yellow Magic we use both.

While this blog entry might have been a little humorous and tongue-in-cheek, we'd thought we would let you know that we're working on applications for all the "truly magical and revolutionary products" such as the iPad, iPhone & Android devices.

For more information, please visit our website: YellowMagic.com

NOTE: Although this blog is based on true events, the product names & quotes have been altered to protect the innocent.

Sell4Search

We recently learned about a useful sales tool for the Yellow Pages Industry created by Kuk, Baldwin that we are sharing with Directory Publishers.

With all the new Yellow Pages publishing applications and advertising platforms recently created to maximize local search for advertisers, it is often difficult for the small business owner and entry-level sales reps to get a grasp how all this new technology, when combined with the print product, benefits a business owners’ local exposure and increases foot traffic and sales.

Kuk, Baldwin has created a website, "Sell4Search" (Educating Your Advertisers) that features informative animations of several important topics.

Sell4Search is a new and extensive website packed with business-specific information and animated presentations aimed at small business advertisers and dealing with local advertising strategies and issues. The website content relates to all media, including local search – but also has a strong bias towards the value of Yellow Pages in the media mix.

As a publisher participating in this program, you would have your own individualized web page as a portal to the system – and you’d have blocks of passwords to distribute (on your terms) that will let your advertisers access all of the content. And because they update content and add new features periodically, the site is DYNAMIC to keep advertisers coming back. Major benefits include using Sell4Search as an added incentive to buy into the rep’s recommendation, and to demonstrate key sales concepts.

To view a 4 minute segment from one of the animations, click here.

To sample the extent of the content coverage so far, click here then scroll down the panel on the Kuk, Baldwin website that is headed “Educate Your Advertisers”.

Congratulations to Kuk, Baldwin for creating this valuable tool that not only reminds Yellow Pages advertisers about the importance of advertising–but also the fundamentals of How it Works!