As you probably know, YelloTouch mobile applications deliver the rich content of the printed pages and the strong search capabilities of an IYP site, but now with the YelloTouch Editor, you can not only add rich content like links, maps, buttons, audio, video, menus, coupons, tab pages, splash pages, sponsored searches, and more, but you can continue to sell these features all year round.

Besides being able to generate new revenue, the Editor provides the ability to edit and update almost anything in the directory.  This means that you can edit listings, update telephone numbers, e-mail addresses, web sites, and even replace whole ads.  You can sell seasonal ads, tab pages and splash pages that only appear for any duration of time.

User’s directories are automatically updated without any action required so every time they use the directory the content is refreshed.  And moreover, the publisher knows where and when the directory was used.

Go to http://www.yellowmagic.com/YTEditor.html to learn more about this new technology.

YelloTouch for Android

for Android

The Android version of YelloTouch is here! Now you can search the Android Market for “YelloTouch” to download, install, and play with YelloTouch for Android.

There are a lot of yellow pages apps appearing from companies all around the world, and we try to find and test them all, and to date, we have not found even one that comes close to what YelloTouch is. All of the others are nothing more than an interface that goes to a web site. They are not sophisticated apps, but rather fancy links. If you download any of them, just put your mobile device in Airplane Mode (turn off any cellular and/or Wi-Fi connections) and see if the app still works!

Once a YelloTouch directory has been installed and downloaded, no Internet connection is required unless the user wants to go an advertiser’s website.

And none of them are look-and-feel directories. They are for the most part, simple search engine type listing returns. Only with YelloTouch can a user see all of the listings and ads of a page or a page spread all at the same time and without clicking back-and-forth to see details.

But the most important aspect of YelloTouch is not the unique technology, it is how the technology can increase distribution and create another profit center.

Click here to learn how.

Try a YelloTouch Directory for Free

Try a

Directory

Now there is a YelloTouch demo app on the Apple App Store that you can download and evaluate a YelloTouch directory yourself.  If you have an iPhone, iPad, or iPod Touch, just visit the App Store and search for “YelloTouch” and you will find the Hagadone Directories’ Black Book for Del Norte, Idaho.  If you have an Android device, it is coming soon to the Android Marketplace, so contact us and we will send you a link to download it.

This app was launched on the App Store on December 23^rd and as of Monday, January 3rd, the directory has been accessed over 500 times by users in countries all over the world.  Here is what the eastern part of the US looks like.

And this was during the Christmas holiday time!

Go here to see a map of where the directory has been used: http://yellowmobimagic.com/yellostats/.  You can scroll around and zoom into any area to see details.

Most other apps are nothing more than a simple program that directs the user to a web site, but once downloaded YelloTouch directories are resident on the mobile device and can be used anytime, anywhere, with or without a cellular or Wi-Fi connection.

And time after time it has been shown that someone can find what they are looking for much faster with the content-rich format of the printed book than with the limited information that Internet-type search result listings provide.

Now your customers can have all the benefits of a Yellow Pages printed directory, without chopping down trees or the hassles that come with opt-out programs.  In addition, you get all the benefits of an electronic directory, such as in-book searches, bookmarks, additional advertising opportunities and an icon on their devices that reminds them your directory is just a finger-tap away.

The best of all is that it is quick, easy, and inexpensive to turn your own directory into a YelloTouch directory.  Contact us and learn how today.

http://www.YelloTouch.com

Introducing the iRag...

We're very excited to introduce the iRag & gRag to you!

These two products may look very alike, but we can assure you that supporters of the iRag say that it is "a truly magical and revolutionary product".

On the other hand fans of the gRag say that all the iRag does, the gRag does & then some, since the gRag is based on open-foam technology which gives you more access to the gRag innards.

Reviewers report that although the iRag cleans up the competition, it could be a little spotty in some areas. Users of the gRag report no such problems, replying with ad campaigns that claim "There's a rag for that!".

The iRag CEO retorted "It is the best wiping experience you've ever had. ... It's unbelievably great ... way better than a ragtop. Way better than a smartwipe."

While the gRag team's marketing strategy has been markedly more low-key than the iRag, they're steadily adding cleaning applications & reportedly has started to out-sell the iRag in retail outlets.

Whichever you choose, the iRag or gRag, here at Yellow Magic we use both.

While this blog entry might have been a little humorous and tongue-in-cheek, we'd thought we would let you know that we're working on applications for all the "truly magical and revolutionary products" such as the iPad, iPhone & Android devices.

For more information, please visit our website: YellowMagic.com

NOTE: Although this blog is based on true events, the product names & quotes have been altered to protect the innocent.

Sell4Search

We recently learned about a useful sales tool for the Yellow Pages Industry created by Kuk, Baldwin that we are sharing with Directory Publishers.

With all the new Yellow Pages publishing applications and advertising platforms recently created to maximize local search for advertisers, it is often difficult for the small business owner and entry-level sales reps to get a grasp how all this new technology, when combined with the print product, benefits a business owners’ local exposure and increases foot traffic and sales.

Kuk, Baldwin has created a website, "Sell4Search" (Educating Your Advertisers) that features informative animations of several important topics.

Sell4Search is a new and extensive website packed with business-specific information and animated presentations aimed at small business advertisers and dealing with local advertising strategies and issues. The website content relates to all media, including local search – but also has a strong bias towards the value of Yellow Pages in the media mix.

As a publisher participating in this program, you would have your own individualized web page as a portal to the system – and you’d have blocks of passwords to distribute (on your terms) that will let your advertisers access all of the content. And because they update content and add new features periodically, the site is DYNAMIC to keep advertisers coming back. Major benefits include using Sell4Search as an added incentive to buy into the rep’s recommendation, and to demonstrate key sales concepts.

To view a 4 minute segment from one of the animations, click here.

To sample the extent of the content coverage so far, click here then scroll down the panel on the Kuk, Baldwin website that is headed “Educate Your Advertisers”.

Congratulations to Kuk, Baldwin for creating this valuable tool that not only reminds Yellow Pages advertisers about the importance of advertising–but also the fundamentals of How it Works!

Big on Yellow

As everyone knows by now, we're pretty big on Yellow.

In fact, we're so crazy about Yellow that we've arranged a massive public flower show with Yellow flowers everywhere in California!

Okay, I made up the part of us arranging it, but we really do have beautiful wild flowers here in California this time of year & it just so happens that a lot of them are Yellow.

Just look at these pictures, aren't they amazing?




 

     








While it is true that we really love Yellow, you might not know that you can make your Classification Headings any color you want & even apply it to only a certain set of headings. Take a look at his:



















Isn't that a pretty sight! Yellow and Green, just like the flowers! To learn more about how to do this, simply log in to the TSR System on the Yellow Magic site, click the "Visual Cookbooks" link, scroll down to "Custom Colors for Headings" and enjoy the show! We'll show you step-by-step how to do it.

To inspire you even more to get creative with wonderful multi-colored headings, here are some more desert wildflower pictures, enjoy! Photos from: http://www.desertusa.com/wildflo/ca.html

Phonebook Bulletproofing

If you've ever wondered if Phonebooks could be used to bulletproof your car, I might just have the answer you've been waiting for.

At the recent ADP Annual Convention and Partners Trade Show, we spoke to a lot of Directory Publishers that told us just how many Yellow Pages and Phonebooks their sales reps carry around on a daily basis. Now, we're not sure if they're trying to bulletproof their cars for some or other reason or whether it is purely for business reasons, we just think there must be a better way.

The "MythBusters" team from Discovery.com, famous for "busting myths" of all sorts, did an experiment to see if it is true that you can bulletproof your car by sticking Phonebooks in the doors - http://bit.ly/bOiBtK. In all, it took 400 Phonebooks to completely cover the car & make it virtually impervious to all but the most high-powered rifles.

We're not sure if a lot of reps carry 400 Phonebooks in their car every day, but I've seen the trunks & back seats of a couple of Yellow Pages reps and for some it might not be that far off...

There is a better way though, you might even want to call it a "silver bullet", go take a look at our iPad solution for Yellow Pages, Phonebooks & Sales Reps at http://yellotouch.com and http://bit.ly/dfJCIA .

We cannot guarantee that it will bulletproof your reps' cars, but it's a lot easier to carry around!